Walmart Pay As You Go Phone Plans – Walmart offers another perk designed to seal the deal for its Walmart+ membership program – the retailer’s answer to Amazon Prime, which offers free shipping, discounts on gas , contactless check-in, special offers, free streaming and more. On Wednesday, Walmart+ subscriptions will earn new cash in the form of digital rewards that can be used toward future Walmart purchases, the retailer said.
Walmart+ customers can check the Walmart app for deals on top-selling items, including grocery, home goods, pet care and other categories. They can then “stick” these offers as digital coupons to be used on future purchases. After purchasing rewards items, Walmart+ members will receive cash back in the form of digital “Walmart Rewards” that are stored in the Walmart Wallet in the app.
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These rewards can accumulate over time, allowing customers to apply their balance to future Walmart purchases to earn even more savings.
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The system is similar to Target’s discount program, Target Circle, which offers a variety of deals and digital gift cards to loyal customers who buy special products that can be redeemed in-store. But in Walmart’s case, the new rewards program is limited to its Walmart+ customers and not to all shoppers. It’s not entirely an in-house effort either.
Instead, the feature is the first product to emerge as a result of Walmart’s partnership with cash-back rewards platform Ibotta, announced last year. The retailer said at the time that the deal would allow customers to redeem discounts and savings offers on purchases along with other benefits.
The addition of Walmart Rewards is intended as another perk designed to encourage customers to sign up for Walmart’s membership program instead of Amazon Prime.
It should be noted that it comes at a time when Amazon Prime is on the sidelines of the Federal Trade Commission. The FTC is investigating whether Amazon used a user interface that tricked customers into signing up for its membership program and whether it was difficult to cancel. Meanwhile, Amazon customers are again debating the value of Prime after price hikes this year in markets such as the US and Europe, amid rising inflation. and other economic issues as d -US households consider their budgets for subscription services.
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At $139 a year, Amazon Prime is slightly more expensive than Walmart+’s $98 a year — and if used primarily for free shipping or free grocery delivery benefits, some customers may opt of this one.
Launched in September 2020, Walmart+ combines the benefits of free shipping with other perks that appeal to more discerning and budget-conscious shoppers, such as gas discounts. It also offers six months of free music with Spotify and last week announced a new partnership with Paramount, allowing Walmart+ members to gain access to its streaming and home services. ‘shows like “1883” and “Star Trek: Strange New Worlds,” none. increase in membership fees.
However, Walmart+ membership has declined in recent months, requiring it to expand subscription benefits in an effort to reach more potential customers. An August 2022 report by Consumer Intelligence Research Partners (CIRP) found that Walmart+ subscriptions were fraudulent, and estimated that the program has approximately 11 million members in the United States.
With this new cash back program, Walmart could benefit from Amazon Prime, as it allows customers to earn money without having to apply for a credit card – a financial risk that budget shoppers are not yet ready to take. many. Amazon, on the other hand, sells the Amazon Prime Rewards Visa card to shoppers as a way to earn 5% on Amazon.com purchases. Walmart Rewards, however, will not affect a customer’s credit, as it is a completely different type of product.
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Walmart’s Rewards partner, Ibotta, is a digital coupon service, not a cash-only credit card. Earlier today, Walmart was one of the merchants featured in the Ibotta app exclusively, in fact.
Basically, Ibotta users find a deal they want in the Ibotta mobile app, save it to their profile, then show proof of purchase — or by linking their loyalty card to of a store or by taking a picture of their receipt — to get their money back. These charges are relatively small. They are usually less than a dollar on grocery items – same as coupons. But over time they can help. With the Walmart app integration, customers no longer need to take an extra step to show proof of purchase — redeemed rewards are automatically added to the member’s account after the item is purchased.
To get the bonus, Walmart+ members simply scan the Walmart Pay QR code at checkout and click the “Use Walmart Rewards” option to redeem their money. (If members forget to scan the QR code, they can still scan their check, Walmart said.)
Ibotta’s website indicates that it collects and shares customer data but anonymizes it to remove names, phone numbers and emails. In the deal with Walmart, Ibotta will receive “real-time transaction data” that will help it measure the success of the deal, Walmart told us. The retailer declined to share more about the terms of its deal, or details about how it will share customer data.
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“First and foremost, we’re always focused on using data in a way that builds trust with our customers, not takes it away,” a Walmart spokesperson said when asked about the use of data on Walmart purchases.
Walmart said it plans to expand the Walmart Rewards program over time with an emphasis on rewarding member loyalty, but did not share specifics.
One developer, Steve Moser, recently spotted what appears to be a Walmart Rewards feature inside the company’s pre-launch app.
The Walmart+ Rewards feature will go live starting Wednesday, August 24th on the Walmart+ mobile app. If customers don’t see the app option by Thursday, they need to update their app.
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