Update Whsmith Greetings Cards Review – The British have been sending cards since the Victorian era – and still send more per capita than any other nation. But can their popularity take away the threat of constant texts and emojis?
For Rachel Hare, it all started with dental surgery and Bugsy Malone. When he was four years old, the greeting card designer had to go to the hospital for an operation and – because at that time his parents were not allowed to sleep – he cried when he looked at the family his is moving. “But they left this big Bugsy Malone card on my bed – I still have it in the box,” says Hare. “I shudder to think about it.”
Update Whsmith Greetings Cards Review
Hare founded his own luxury card company Belli Button in 1994 and today his designs are sold in John Levis and Selfridges, among other independent stores. In 25 years of card design, it has seen many changes. “Pink/blue boy/girl thing” for newborns? On the way out. Valentine’s is not as popular as ever, although the unusual types are reported to be on the rise, while today’s men have seen Father’s Day flourish. A few years ago, prosecco was a common goal; now it’s all about the gin.
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“I look at fashion, but I combine it with the general rules of greetings – so balloons and gifts will always sell,” explains Hare. Every year you “create balloons” with a new color palette, but sometimes you think, “Oh my God, how am I going to change another gift?” A look at his stock reveals a keen eye for style – a picture on one card. wearing the same jumpsuit as popular in the hit comedy Fleabag; elsewhere, candlesticks hang from trees and Scandi chairs are tucked under tables. In a brutal popularity contest, llamas and sausage dogs are neck and neck.
However, it’s not just greeting card design that has changed in the last 25 years. Last December, the 52-year-old card retailer Clintons had to be bought out of administration, with 334 stores saved. A month later, Card Factory shares fell by a quarter after disappointing Christmas sales. In America, business is no better – at the end of January, the Papirus card store filed for bankruptcy. Experts suggest that sales are falling due to the death of the high street, the rise of social media and environmental issues. New marketers also argue that offerings from giants like Hallmark are tired and stale. Is it time to send our deepest condolences or will the cards recover soon?
Now that young people can text their friends and are more likely to live in rented accommodation, it may be wise to send fewer cards. Unless they don’t, says Amanda Ferguson, chief executive of the 100-year-old greeting card association. According to the GCA’s 2019 market report, the UK public spent £1.7 billion on cards in 2018, Gen Z (ages 18-24) purchased more cards than any other age group.
While total single card sales decreased by 1.6% between 2017 and 2018 (with both the card price and retail price decreasing), there were some unexpected increases, such as an increase of 11% of Easter sales. Len Smith, who has been in the industry for 35 years and has sold to Canterbury Cathedral and York Minster, among others, says “clearly Christian imagery” and Bible verses are not popular, and Easter cards are now have “a new, new life.” and bright bright colors” that appeal to all.
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“The British send more cards than any other nation,” says Ferguson (who held on to his first Valentine’s card, featuring a Snoopy design). I’m meeting him at the Spring Conference, which is an industrial area in Birmingham where business seems to be thriving – rows of vendors handing out cards to would-be merchants and sellers. There are almost impossible types, from black cards that with rude men (“You hear stories of 80-year-old women buying them to please their grandchildren,” says their creator Dominique Miranda of the wooden plant pot (plastic decorations are now not favored by environmental concerns, explains designer Laura Sherratt).How is it possible that even though stores are struggling with street congestion and Clinton’s fate seems assured, many new designs are flooding the market ?Why do young people buy so many tickets and how did we become a nation of envelope cheats?
It is said to be the first Christmas card made by Horsley in 1843 and commissioned by Sir Henry Cole. Photo: Chronicle/Alami Stock Photo
Malcolm Warrington keeps some of the answers on his bookshelf. Since the 1970s, the 72-year-old from Ruislip has collected around 8,000 Victorian greeting cards. He explains that the first Christmas business card was created in 1843 by Sir Henry Cole, who wanted an easier way to spread the joy of the season than the letters that were common at the time. In the 19th century, chromolithography – a method of printing colors on stone – took over dyeing and eased mass production. “The printing is beautiful, the color is very rich, the illustrations are well done,” says Warrington.
The Warrington Collection provides a vivid picture of the history of the salute. Most of his Victorian Christmas cards are non-religious, and do not appear festive at first glance. Animals in suits are a popular trend – on one card, a frog and deer dance and an insect plays a drum; in another, a monkey in a fez holding an artist’s palette wishes “Merry Christmas to you.” The less said about the card where the four rats eat on the corpse of a boiled cat, the better.
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There are also designs for events that we no longer celebrate with cards, including New Years and April Fool’s Day. In one New Year’s card from the 1880s, cherubs dressed as carriages ride on the backs of bats and say, “We have come to wish you a bright new year.” Although it doesn’t seem likely, some of the illustrations have more obscure meanings – one card shows a clown riding on the back of another clown, with the inscription: “Ow mare! You got your little corn!” However, with a few stylistic tweaks, some wouldn’t look out of place today – an 1890s card of a pug riding a bicycle is strikingly similar to a card found on Etsy today for of £4.80.
For its 100th year, the GCA has created an exhibition that provides an insight into the history of maps. Flipping through the exhibition catalog shows significant changes over the decades – in the 1920s, decorative borders were still popular, while the 30s offered cartoon comics. Embellishments such as feathers and ribbons became popular during the war, while rigid maps appeared in the 60s. However, cute animals and angelic children reigned supreme through the 80s and 90s delivering raw songs (RIP Nutti Tart) and creative imagery. Today, expletives, platitudes and insults seem popular.
At its simplest, the story seems to be one of the ways to move from emotion to humor. Aisling Crosland, head of design at Scribbler, which has 40 stores across the UK, says a lot of ideas for the group “come from someone saying something silly and someone saying, ‘Wait… it’s a card. that?'” Crosland says supermarkets. ? his past works have been more restrictive on cards with a sender and receiver concept, while puns, innuendo and meme-like designs abound in Scribbler (a popular card Crosland is a riff on Theresa May’s “strength and stability” slogan).
Crosland both illustrated the cards and wrote comments – something that was not always common. Barbara J Laing is a singer from Wirral who wrote songs for the company that became Card Factory between 2000 and 2007. She wrote 30 verses for Mother’s Day and was originally he was paid £150 per song before he was suspended. He says: “Those are the first four lines that sell the card.”
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Laing tells me about the rules of card writing – “No matter how good a song is, it must be true to the man in the street.” He says he quickly learned to make his songs “generic”, explaining that he once had to remove a line about beaches from Mother’s Day songs “because not everyone was at the beach of the sea on vacation.” He also wrote a memorial card – a modern version of the hymn Footprints in the Sand, in which God carries a person through times of suffering. “I said if you put this on a card and put it in stores, it would sell for millions,” he says — and it’s still available at the card factory today.
However, despite Laing’s successful poems, there is no doubt that the poem cards were not accepted. Most of the cards I see at Spring Fair are bright and empty inside. Does this mean that we lack empathy or has the way we express ourselves changed?
“The real growth we’re seeing is in people texting to make someone happy,
