Update 3website Review

Update 3website Review

Update 3website Review – 👋 Welcome, e-commerce experts! Have you ever visited a website and immediately felt at home? 🏠 It’s no accident. It is the result of a carefully planned website design and user experience (UX).

In today’s digital market, the online store is the face of the business. You wouldn’t welcome guests in a crowded brick-and-mortar store, would you? So why online? A well-designed website changes the e-commerce game. It’s your 24/7 salesperson, your brand ambassador, and it can be your ticket to increased sales—if you play your cards right! 📈

Update 3website Review

Update 3website Review

We’ve already covered eCommerce platforms and tools, dived into online sales strategies, and now we’re ready to build! In the third article of our series, we deal with the importance of website design and user experience in the world of e-commerce.

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And remember, real-life examples and personal anecdotes from successful marketing leaders guide us on our way. Buckle up! 🚀 Learn how to make your website a top seller and keep it user-friendly, engaging and high-converting.

Hold on to your seat because we’re just getting started. And yes, be prepared to jot down some notes. 📝 It will be an interesting ride!

Stay with me as we explore the magic of well-thought-out website design and great user experience. Come on! 🚀

Imagine this: you go into a store where all the products are mixed up, the layout is chaotic, and you can’t find the counter. Frustrating isn’t it? This is how your visitors feel on a poorly designed e-commerce website. On the other hand, a clean, intuitive design is like an organized store – it’s easy to navigate, products are easy to find, and the checkout process is simple. That, my friends, underscores the importance of building great eCommerce websites.

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📌 First impressions matter: It’s true that you only have a few seconds to attract visitors. In fact, studies show that 94% of first impressions are related to design. A professional and attractive design communicates that you are an authentic and reliable business.

📌 Improved User Experience (UX): A well-designed website makes it easier for users to navigate, find products, and shop. Think giants like Amazon or Apple. What sets them apart? A big part of their success is their commitment to a seamless and intuitive user experience. Not surprisingly, 88% of online consumers are less likely to return to a website after a bad experience.

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📌 Improved Conversions: Have you ever heard of the term “shopping cart abandonment”? This occurs when a customer adds an item to their cart but never completes the purchase. One of the main reasons for this is a complicated or time-consuming payment process. A well-designed website directly addresses this issue, simplifying the shopping process and increasing conversion rates.

Update 3website Review

📌 Builds trust: Your website design is a direct reflection of your brand. Professional design helps build trust, so customers are more likely to buy from you. After all, they have to trust you with their financial information.

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A strong example of the company understanding the importance of website design is LUSH. The beauty brand’s website is a visitor’s dream – its layout, visuals, navigation and product pages are beautifully designed and easy to navigate, making shopping a breeze.

Designing your website with customers in mind is no longer a must – it’s a must. This can make the difference between a visitor clicking “back” or “buy”. So grab your virtual toolbox 🧰, it’s time to build an eCommerce website that sells.

Let’s take a look at a real-life success story that perfectly captures the transformative power of good web design: British bicycle retailer Ribble Cycles.

Ribble Cycles has been in business for over a century. They are known for their high quality custom bikes, but by 2016 their online presence was outdated and did not reflect the innovative spirit of their brand. Their site had navigational issues and wasn’t fully optimized for mobile viewing—a big no when you consider that by 2021, 54% of e-commerce sales are expected to happen on mobile devices.

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Recognizing the importance of their online presence in driving sales, Ribble Cycles decided to revamp their website. They turned to Visualsoft, a leading e-commerce platform and digital marketing provider, to give their website a new look and improve its functionality.

The transformation was radical. Ribble Cycles’ new website has a modern, clean design that effectively showcases their custom built bikes. They also made it easier for customers to navigate the site, find information and make purchases. The redesigned website offers a 360 degree 3D view of their bikes – a feature that attracted visitors and highlighted the high quality of Ribble Cycles products.

Results? Incredibly impressive. After the redesign, Ribble Cycles saw direct traffic increase by 60%, organic traffic by 30% and mobile traffic by 23%. Most importantly, their conversion rate increased by 37%!

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Update 3website Review

The success story of Ribble Cycles is clear evidence of the enormous potential inherent in thoughtful, strategic website design. It illustrates how improving user experience can have a significant impact on traffic, customer engagement and conversion rates. So whether you’re just starting out in e-commerce or looking to revamp your existing online store, remember that investing in good design isn’t just about aesthetics, it’s about increasing your bottom line.

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If the design of the website is the visual and aesthetic face of the online store, then the user experience (UX) is its backbone. USC is the totality of a user’s interactions and experiences with the website. It covers a myriad of factors from ease of navigation, website speed to intuitive design. Your website not only needs to look good, it needs to work smoothly and intuitively to keep customers engaged and willing to buy.

Don Norman, director of the Design Lab at the University of California and a leading figure in UK design, once said: “User experience encompasses all aspects of the end user’s interaction with a company, its services and its products. In an e-commerce context, this means how easy it is for a customer to find a product, read its description, add it to their cart, and check it out. However, UKS goes beyond this – it also includes the post-purchase experience, such as order tracking, customer service interactions and the returns process.

Apple co-founder Steve Jobs was a passionate advocate of a great user interface and summed up its importance perfectly: “Design is not just how it looks and feels. That’s how design works.” For e-commerce businesses, the quality of user experience can be the deciding factor between making a sale or losing a customer to the competition.

A great example of UKS’ impact on e-commerce is the ubiquitous ‘one-click ordering’ system pioneered by Amazon. Recognizing that each additional step in the checkout process increases the likelihood of cart abandonment, Amazon has simplified the process with its patented one-click technology. The result was an easier and more enjoyable shopping experience that resulted in more transactions and reduced cart abandonment.

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However, UKS is not a ‘one size fits all’ proposition. What works for one business may not work for another. Understanding the needs, preferences and online behavior of your target audience is key to creating the right user experience for them. UI design tools like Sketch, InVision, and Adobe KSD can help businesses design and iterate their websites to optimize user experience. Regular usability testing and UKS audits can further ensure that your website continues to meet and exceed user expectations.

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Remember that in the hyper-competitive world of e-commerce, a well-designed, user-friendly website is not a luxury, but a necessity. Done right, it’s a powerful tool that can make your business stand out and help you succeed in e-commerce.

To truly understand the profound impact UKS can have on e-commerce sales, let’s dive into a real-life example: the story of ASOS, one of the world’s leading online fashion retailers.

Update 3website Review

ASOS has always been a leader in the digital world, but even they have realized that they can improve their customer experience to further increase sales and customer loyalty. A few years ago, they decided to take a hard look at their mobile app, a platform used by a significant portion of their user base. Two key areas for improvement were identified: navigation and personalization.

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ASOS noticed that their customers often had to navigate through multiple pages and categories to find the products they were interested in. To solve this, the application navigation was redesigned. They introduced an improved search function and an intuitive category-based system that made it faster and easier for users to find what they were looking for.

Then they worked on personalization. ASOS recognized that a personalized shopping experience can make customers feel valued and increase engagement. They introduced the “Recommended for you” section, which recommends products based on the user’s browsing history and previous purchases. This section is strategically placed on the home screen of the app so that users see personalized product offers first when they open the app.

This change in UKS has paid off in a big way. In an interview with Essential Retail, ASOS CEO Nick Beighton reported a 28% increase in UK sales and a 32% increase in international sales following the changes. He attributed much of the increase to a better user experience

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