Top 10 Best Selling Phones 2020 – While many businesses took off last year, the smartphone market was not – worldwide smartphone sales fell 12% in 2020.
However, despite the overall decline, two of the five global brands – Apple and Xiaomi – experienced an increase in sales compared to the previous year.
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Samsung remains the top smartphone maker – at least for now – with around 19% of the global market in 2020. This is the same share of the market it held in 2019.
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However, while Samsung’s market share remained the same, sales fell by around 15% in 2020. That’s a slightly bigger drop than the overall market, which experienced a 12.5% drop in sales last year.
Meanwhile, in 2020, Apple overtook Huawei to take the second spot on the list. The US company launched the iPhone 12 in October 2020, which saw unit sales increase by nearly 15% in Q4 2020 compared to Q4 2019.
The future looks promising for global smartphone sales, and this year is no exception. In fact, Gartner expects growth of 11.4% over last year.
According to Gartner, growth is imminent due to two main reasons – the delay in equipment replacement, which is reflected in last year’s sales, and the increase in the availability of new and affordable products.
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Notes: According to Gartner, mature Asia Pacific refers to Australia, Japan, New Zealand, Singapore and South Korea. Sales data is from 2020.
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This data represents the global smartphone market share of leading OEMs by quarter (from 2020-2023). Global smartphone shipments and millions of units were given by market share.
For detailed information on data, contact us at Sales (at). If you are a member of the press, please contact us at (at) for any media enquiries.
Apple dominates the smartphone market in 2022 with the highest global shipments, revenue and operating profit share.
• Global smartphone market growth slowed by 9% YoY and 10% QoQ to 294.5 million units in Q2 2022.
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• Global smartphone market share continues to consolidate with leading brands claiming 50% share for three consecutive quarters.
• This is the first quarterly shipment to fall below 300 million units since Q2 2020 during the early stages of the COVID-19 pandemic.
• Samsung was the top five smartphone brand to grow its shipments by 8% year-on-year and increase its market share by three percentage points to 21%.
• Apple’s market share fell 5% in the second quarter of 2022, although its share increased in a shrinking market.
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• iPhone Shipment Market Share Soars, Apple Hits Highest Q2 Shipment Share in 2022
• The battle between Android and iOS for market share, traditionally dominated by Apple in the US, Europe and Japan, is intensifying in markets such as China, which is becoming a major driver of iOS installed worldwide.
• Xiaomi, OPPO* and vivo, affected by the China ban, experienced double-digit annual declines in their respective shipments.
• The global smartphone market declined 7% YoY and 12% QoQ to 328 million units in Q1 2022.
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• While Samsung’s shipments fell 3% YoY, it was the only smartphone brand to grow QoQ. Its market share increased to 23% from 19% in the previous quarter, leading Samsung to overtake Apple in Q1 2022.
• Apple shipments fell 1% year-over-year to 59 million units in Q1 2022. This follows a 28% drop in exports in the quarter.
• The segment of Xiaomi, OPPO * and vivo continued to struggle, resulting in quarterly and annual declines in their shipments.
Global smartphone market growth declined 7% year-on-year to 328 million units shipped in Q1 2022 due to continued sector absences, the resumption of COVID and the Russia-Ukraine war at the start of the quarter. Ends. The global smartphone market also witnessed a seasonal decline of 12% QoQ, as expected. Chinese OEMs Xiaomi, OPPO * and vivo have felt the brunt of the supply sector downturn compared to Samsung, which appears to have overcome the sector shortages that affected its supply last year, as evidenced by the higher than expected. – Expected growth in its inventory. Shipping without a late launch flag.
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As a result, thanks to the latest iPhone 13 series, Samsung reclaimed the top spot from Apple, which emerged as the largest smartphone vendor worldwide in Q4 2021.
China remains the world’s largest smartphone market with an estimated 22.5% share of global smartphone shipments in the first quarter of 2022. That was down from 25.6 percent in the first quarter of 2021, as China’s economy slowed more than expected and export volumes fell more than 19% due to Covid-related shutdowns. While China’s share of global smartphone market growth (exports) remained flat, in terms of total exports, China saw a quarter-over-quarter decline as the global smartphone market declined QoQ due to a slight increase in demand during the Chinese New Year. 12%
HONOR has emerged as the largest smartphone player in China, joining Vivo and OPPO in shares * and recently breaking away from the space previously held by Huawei. Although vivo did not succeed in regaining the top position due to the rise of HONOR at a time when the sector was lacking, the recently launched S12 series proved popular and affordable among young consumers thanks to Y. A series of strong performances in the quarter.
• Global smartphone market growth to reach 1.39 billion units by 2021 at a CAGR of 4%. Q4 2021 exports fell 6% year-on-year to 371 million units.
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• Top five brands gained share due to Huawei’s significant decline and LG exiting the market.
• Apple overtakes Samsung to take top spot in Q4 2021, with smartphone shipments up 70% to 81.5 million units in Q4 2021.
• Apple recorded its highest annual shipment of 237.9 million units in 2021 due to the successful launch of iPhone 13 series and consistent performance of iPhone 12 series.
• Global smartphone market growth increased 6% QoQ, but closed at global shipments of 342 million units from 365.6 million in Q3 2020, down 6% YoY in Q3 2021.
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• Samsung retained the top spot in Q3
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